Thursday, April 23, 2009

commodity, firmness, delight…and the super-cool


It has been a pleasure to be a part of the team headed by Zaha Hadid to build one of the two temporary pavilions for Chicago. It was commissioned by the Burnham Plan Centennial Committee to celebrate the centenary of 1909 Plan of Chicago (also known as the Burnham Plan) and will be open to the public this year from June 19th to October 31st in the South Chase Promenade of Millennium Park. My firm, Thomas Roszak Architecture, is acting as local architect of record.

What a treat to be involved in something that is all about doing supremely good architecture. It is about commodity, firmness and delight. Capital D.

Zaha Hadid and her team, headed by Thomas Vietzke and Jens Borstelmann, are not only architects; they are equally artists and scientists. They worry about all the things that architects worry about, but raised to a higher degree. The natural shapes are not arbitrary or purely artful, they are strict and serious and inspirational and insanely beautiful. The designs are based on complex curved shapes where the inclination of the curves are pure mathematics and not based on digitizing scraps of cardboard or clumps of clay. Every available point in space on the site is thoroughly analyzed…should it be part of the building or not. What color should that point in space be, what texture should it have, should light touch it?

What I find the most interesting is the conquest to do the right thing with the information that is known. For example, early on when we all agreed to change the concept of the structure and materials, Zaha and her team insisted to re-think and test all of the concepts all over again. They did not just side step and make some unenergetic adjustments. A completely new (and better) building was created. It was clearly better and it gave us all chills when we knew we are a part of something world-class and super-cool. Looking back it was all part of a natural plot trajectory that this pavilion had to go through to get built and be the great design that it is. Daniel Burnham would be proud.

Thursday, April 2, 2009

Auction Sets Market Values, Drives Sales

In February, I teamed with Accelerated Marketing Partners (AMP) and announced a real estate auction for Vetro, which would be Chicago’s first-ever high-rise real estate auction. We, in partnership with AMP and Baird & Warner Residential, set out to sell 40 luxury residences at the March 7 auction for Vetro.

In an overwhelming response that determined market value for luxury homes in downtown Chicago, we sold 45 homes – five more than we anticipated – totaling more than $12 million of real estate sales in just under two hours. Moreover, we sold enough homes to qualify for FHA financing.

In less than one month since the auction, we have accepted 23 deals at these newly established price points.

See NBC's Marion Brooks exclusive coverage of the auction: