Wednesday, May 7, 2008

Leading With Design



I firmly believe that high quality design is powerful -- it can make a living space special, but on a larger level, a well-designed building can help transform an entire community. That’s a point we’re trying to make with our latest mixed-used development, aquaterra in Mesa, Ariz.
aquaterra is an exciting project because it’s an anchor of revitalization plans for Mesa’s Fiesta District, a mix of business and retail; and the community understands the importance of design as a strong differentiating factor. So we’re creating a development we think will become a landmark in the area – taking a different approach to the exterior and interior than what’s traditionally been built in the community. One of aquaterra’s most striking traits is its desert-inspired color palette that will literally create a mosaic on the Mesa landscape. But we also wanted to differentiate with the condo layouts so we called on Anna Simone, an international expert in creating smart interior spaces, to design units that cater to how people live – from room flow to storage options. In the Mesa area, we’ve found that there’s an untapped market that really appreciates design and sees it as one of the most important considerations when choosing a place to live. And with aquaterra, we’re appealing to that sensibility.